trouble.maker Branding & Book

trouble.maker is a creative approach to enacting post-traumatic growth following a loss event. Trauma in the aftermath of large-scale events like natural disasters, terror attacks, conflict, and pandemics, can do immeasurable harm to health and wellbeing. In particular, research shows that areas of the brain responsible for verbal communication can become impaired after trauma. Organisations, such as schools, are asking for a system to help with the treatment of PTSI, however are they are finding that verbal treatments such as counselling are often ineffective. The trouble.maker trauma rebound kit is a non-verbal method allowing anyone who suffers from PTSD or PTSI to be able to communicate again.

My Responsibilities

I came on to the trouble.maker team as the Design Lead, and produced the concept for the trouble.maker brand. I developed this into the print layout for the book which explains the trouble.maker model in depth. I also provided assistance with copy writing and editing.

The Brief

The trouble.maker model needed a professional brand identity and a clean, clear layout. The previous 'Maskworx' brand had not been updated since its creation in the early 2000s, and it needed refreshing. The new brand needed to reflect a focus on children and post-tramatic growth. Because the book of the trouble.maker model tackles a lot of difficult subjects, it was important to approach the design with care and sensitivity.

The Response

I started with the brand. I borrowed the teal and pink colours from the original Maskworx logo, and crafted a more contemporary colour palette alongside fresh blue, yellow, and orange. These five colours act as touch stones throughout the book, which is split into five sections.

The book and model is the result of 25 years of research by the client. I wanted this wealth of knowledge to be front and center, so featured large, engaging images throughout the text.

Collaborators

Flavia Rose: Design Lead